Tennis pricing, trading & risk management
– built for sportsbooks by experts
Comprehensive coverage across every level of tennis
From pre-match through to the final point, Alpha delivers the market leading depth and availability that keeps players engaged throughout the entire fixture lifecycle
What is Alpha?
Our fully automated pricing, trading and risk management solution gives operators sharper prices, improved margins, and higher returns on tennis than generic multi-sport solutions. Alpha is built on the industry’s most granular set of historical data and powered by official ATP, WTA and World Tennis data rights.
Alpha processes
We provide a fully integrated solution that delivers Alpha returns on turnover through made-to-measure pricing, trading and risk management honed from over 25 years of operating in the toughest markets. Risk management. Guaranteed.
Sports algorithms
Industry leading maths models and trading processes
Automated risk management
Machine learning exposure management and bespoke price generation
Sportsbook analytics
Embedded customer sharpness algorithms to improve real time, automated trading decisions
Sharp liquidity
Per partner risk preferences balanced against the most informed business
Traditional
sportsbooks
don’t move when
risk is applied
Other trading solutions use basic models and treat risk management separately from pricing. This creates a disconnection between the real time information sportsbooks receive and the prices they're trading. Value leaks, confidence erodes, turnover diminishes and customers are negatively impacted.
Alpha creates
harmony across
the entire
sportsbook
10star's models are fully correlated and built with risk at their core, connected across every market type. Our fully automated processes ensure risk is accounted for wherever it hits the book. Sharper prices and improved operator margins sit alongside the confidence to grow turnover and satisfy more customers.
Grow sustainable market share
Higher tennis margins than generic multi-sport suppliers
Reduced volatility, for more consistent returns
Increased turnover and
pricing confidence, via full market correlation across all tennis
