We generate Alpha on turnover, whatever the size or scale of your sportsbook

What is Alpha?

10star supplies operators with a bespoke suite of sports, trading products, analytics and betting services that combine to produce higher returns on turnover than existing market solutions are capable of. In financial terms this is known as generating Alpha and is a concept just as important in the world of sportsbooks. It just has not been available. Until now.

10star
Managed Trading Service
Outsourced Pricing

Alpha processes

We provide a fully integrated solution that delivers Alpha returns on turnover through made-to-measure pricing, trading and risk management honed from over 25 years of operating in the toughest markets. Risk management. Guaranteed.

Sports algorithms
Automated risk management
Sportsbook analytics
Sharp liquidity

Sports algorithms

Industry leading maths models
and trading processes

Automated risk
management

Machine learning exposure management
and bespoke price generation

Sportsbook
analytics

Embedded neural diagnostics to improve
real time, automated trading decisions

Sharp liquidity

Per partner risk preferences balanced
against the most informed business

We offer a separate and customised
risk management service to our partners

10star incorporates partner risk and customer behaviour at the heart of our Automated Trading Systems (ATS)

Grow sustainable market share

Higher profits than other suppliers can generate

Reduced volatility for more consistent returns

Increased turnover through
improved pricing confidence