Neural gives you a deep awareness of your business

Neural modules

We offer a unique suite of machine-learning analytic tools – Neural – that give a deep insight into all aspects of a sportsbook’s business. Customers, sports, events, markets, pre-match, in-play – even how good your existing suppliers are. Or aren’t.

Overview
Insight
Understanding
Protection

Overview

Data-driven decision making enabled through industry leading BI
  • Leaderboards
  • Rolling performance
  • Macro trends
  • Drill-through

Insight

Hidden information surfaced to achieve higher profits
  • Player profiling
  • Customer sharpness
  • Linked accounts
  • Behavioural analytics

Understanding

Historic performance analysed to improve trading efficiency
  • Pricing strengths
  • Performance breakdowns
  • Data latency
  • Supplier performance

Protection

Customer safety prioritised alongside sustainable margin improvement
  • Margin assessment
  • Lifetime value optimisation
  • Player protection
  • Social responsibility

Neural enables you to visualise your data from an overview level all the way down to its most granular form. Reference against historical trends, analyse current metrics and confidently project future performance with a suite of metrics underpinned by years of trading heritage.

Visualise the attributes of
players within your sportsbook

Breakdown high level metrics to the most granular parts enabling you to better understand the signals hidden within the noise

Inspect and monitor trends over time. Pick out notable changes in business relative to risk preferences and natural variance

Supercharge your data analysis

Advanced customer analytics to inform price moves

Groundbreaking insight into sportsbook performance

Business intelligence which isn’t artificial